Next Level Activation With Standard Bank NEXT Campaign
What’s Your Next?
This was the question presented by our innovative client, Standard Bank, as they invited staff members to participate in a colourful, creative activation that was set up in Standard Bank offices around the country.
We were honoured to assist them in creating awareness about their “NEXT” campaign, while also inviting staff to stand a chance of winning amazing prizes. Everyone has a “NEXT” – from buying a car to settling down with a family, there is always a natural progression, and Standard Bank want to walk that path with their teams.
We took our GlamCam photo booths to Standard Bank locations all over the country, including Bloemfontein, Kimberley, Port Elizabeth, Rustenburg, Cape Town, Durban, Polokwane, Nelspruit and Johannesburg.
After setting up in reception areas, canteens, pause rooms and main foyers, we got to work meeting and greeting Standard Bank employees and getting them involved in this amazing campaign. Aside from having their photos taken with their chosen “NEXT” – every hour, on the hour, we hosted a lucky draw where employees stood the chance to win InstaStax cameras and film. There was an incredible vibe that centred around participation and excitement, and it was so wonderful to be able to capture that in the expressions of the employees.
We took 1,315 photographs all in all, each one printed on-site and handed to a very grateful employee. After packing up and heading home with smiles on our faces, the cherry on the top was receiving this message from the incredible project manager on the scene, Laura Shabason:
