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IT’S ALL ABOUT THE EXPERIENCE!

Posted on Aug 22, 2018

In our cutting-edge high-tech world, brands rely on stories to imprint their position, style and trend focus. Technology and user behaviours have evolved so brands need to adapt their promotions to be more experiential, more tech friendly and therefore more shareable.     Best practices of last year may not cut it this year! It’s […]

South African Brands should be trending on Social Media

South African Brands should be trending on Social Media

Posted on Jun 26, 2018

It’s 2018 and the typical digital consumer spends around TWO hours EVERY DAY on social media and messaging services, that’s about 30 DAYS a YEAR! If we are honest, social media is all about FOMO (fear of missing out)!     Targeted social media strategies are geared towards evoking FOMO and capturing as many micro […]

Case Study: SKYY VODKA – client Rainbow Experiential

Case Study: SKYY VODKA – client Rainbow Experiential

Posted on May 16, 2018

Rainbow Experiential and SKYY VODKA were launching a brand awareness campaign to their key supply chain, through a night on the town, hosted in Cape Town’s District Night Club, Johannesburg’s Taboo Night Club and Durban’s Club Azar. GlamCam was brought on board to create both a striking, engaging moment in the nightlife environment and a […]

GlamCam Case Study:

GlamCam Case Study:

Posted on Apr 17, 2018

Agency – Fandam Client – Fulcrum GlamCam and our sister company eimage had the great pleasure of offering multiple Image Creation Solutions to an event organised by the agency Fandam for their client Fulcrum. Our involvement was in the capture of photographic memories of the day, producing a 2 min video production of the event and giving […]

What in the world is Experiential Marketing!?

What in the world is Experiential Marketing!?

Posted on Mar 20, 2018

Our world is 100% connected 100% of the time and brands are constantly jostling for airtime or a fraction of a moment with a customer, who is making buying decisions on the fly in an instant. Brands are a simple thumb scroll from being forgotten and replaced by the next best thing. How do brands […]

How Brand Activations Drive Engagement

How Brand Activations Drive Engagement

Posted on Jan 24, 2018

Delivering an experience to your customers goes so much further in creating a bond between them and your brand. Brand activations are your opportunity to reach out. We keep on speaking about brand activations and how we’re always working towards making them awesome. But what exactly is a brand activation and how does it drive […]